It started as a showcase for QuickTime, at the time of first launch we only had a handful of trailers and one or two studios. It was really the Phantom Menace trailer that put apple.com/trailers into the spotlight. Lucasfilm had posted a rather crappy trailer on their site, the team at Apple was appalled. Through DNS records, the web team at Apple managed to contact the Star Wars web team and set up a meeting. That single trailer showcased QuickTime’s quality over RealVideo by leaps and bounds, and quickly surpassed over 1 million downloads to become the most popular web video of the internet in that time. But that wasn’t the end of it. There was another problem delivering all these trailers at high bandwidth. Enter Akamai…

Why Do So Many Movie Trailers Debut on Apple.com? | /Film.

Written by: Peter Wells on March 9, 2011.